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There is barely a week that goes by when Beachbody isn’t mentioned in the media so I want to share some articles and videos over the past months.  Many people are very skeptical about anything that is advertised in an infomercial.  And frankly, they have a right to be.  There is a such overwhelming support for Beachbody and its products that the stereotypical informercial criticisms like “fad”, “one trick pony”, or “gimmick” can all be ruled out.

Beachbody is about hard work and doing the right things that will change your life forever.  As the old adage goes, they teach you how to fish rather than giving you a fish for a day.  So, if you needed anymore convincing besides real success stories like mine, then here are some great articles and videos for you to read / watch.

1) Fox L.A. TV – Featured Darin Olin, co-creator of Shakeology, on his world of Superfoods.

2) Tony working with Nellis AF base. He does ALOT of work with the military

3) Fox News – Tony has some great advice on how to “Bring It!”

4) Wall Street Journal – Talks about Tony and his work in DC at the Congressional gym

5) New York Times – Article on the Beachbody Business

6) Video of Tony at the Atlantic Fitness Club

ENJOY!

Shakeology Co-Creator & Ingredients Featured On Fox L.A. TV!

May 31st, 2011

Shakeology co-creator and our very own ingredient hunter, Darin  Olien talked to Fox TV’s Los Angeles affiliate station about some of the  superfoods found in Shakeology – The Healthiest Meal Of The Day.

Source Link – Click HERE

Superfoods For Your Good Health: MyFoxLA.com

This video is from NBC Los Angeles:

Beachbody Grows Exponentially Thanks To Network Marketing By: Darren Rovell, CNBC Sports Business Reporter

There are not many companies these days that can do $400 million in sales and remain relatively anonymous. Yet Beachbody, a private company, grossed nearly as much as Groupon did last year and very few people talk about the robust engine that is behind exercise workout programs like P90X®, INSANITY® and Turbo Jam®.Under the leadership of co-founder Jon Congdon and Carl Daikeler, the company has developed a business model that seems to be Teflon, turning successful converts of its programs into network marketers who ensure that the brands flourish.

Many multi-level marketing companies are based on building a network of sellers and distributors getting rewarded based on the size of their network.Most often, the people who have gotten in on the ground floor reap the greatest benefits while those late to the game struggle to make money. What makes Beachbody’s network of distributors, called coaches, so successful is that these people have done the programs and are often in incredible shape. Their testimonial and therefore their business relies on how good they look, not whether they tell friends that a certain superfruit drink helps them have more energy or cures their stomach problems. It seems like, more often than not, network marketing thrives on results which can’t be verified, but if my fat friend shows up with a six-pack, I’ll be more likely to believe he was doing an intense workout program.
Since starting the network marketing program three and half years ago, Beachbody now has 51,000 coaches who take a cut of videos and nutritional products they sell. Beachbody coaches sell $1 million worth of nutritional shakes under the brand’s Shakeology® name a week. And it’s not cheap at around $120 for a month worth of servings.

“We could have built this company’s sales a lot faster at retail by selling at Walmart and Target,” Daikeler said. “But selling it through direct television (infomercials) and through our network works better for us.” Daikeler says that his coaches serve as walking billboards and salespeople who want to help their family and friends by helping them lose weight through the company’s exercise programs. This is unlike many other multi-level marketing companies that solely rely on building a network to make more money.

And Daikeler doesn’t have to pay for testimonials, a common practice in the infomercial business space he plays in. “The standard network marketing doesn’t work with our model,” Daikeler said. “This is not a ponzi scheme where if you’re the last one in, you don’t have a chance to do well.”While the average lifespan of a multi-level marketer is three months, Daikeler says his coaches remain in the system an average of 18 months. It’s why he’s confident that by the end of 2011, there will be 150,000 coaches.
“We don’t promise it will replace your every day job,” Daikeler said. “That has been the case with about 1,000 of our coaches. But what it does for others is it keeps them in shape. In order to continue to have credibility selling, you need to continue to keep up. And so, it allows the people who want to fight obesity, to be motivated by the fact that they have skin in the game.” By continuing to have more and more videos – P90X led to a harder workout, INSANITY, and that program is leading to The Asylum, which will come out in a few weeks – I don’t see Beachbody slowing down any time soon. And the non-traditional, more patient route of using those converted to the brand by really using it is a smart approach that I think will pay off nicely down the road.

CNBC Reports: Beachbody Experiencing Explosive Growth in Network Marketing Opportunity

In January, Tony Horton, creator of Beachbody’s P90x had an interview with CNBC and now Beachbody gets featured on CNBC’s website.

It’s no secret, at least not for long, that this 4-year old Team Beachbody Coaching Opportunity, is here to stay. CNBC reporter Darren Rovell sheds a different light on network marketing…it’s glowing! Why? Because Beachbody isn’t the typical network marketing opportunity and it’s certainly not the typical fitness company.

CEO Carl Daikler, the infomercial king, has built an organization that is not just providing fitness and nutrition programs that ACTUALLY work, but has a total commitment to helping end the trend of obesity in the United States. That mission is at the heart of everything that Beachbody does and was one of the major motivators for turning this 11 year old infomercial company into a network marketing home business with their coach network. The coaches work directly with the customers to help them reach their health and fitness goals.

CNBC says that Beachbody is a $400 million company, with $100 million coming from their coach network. This business is booming, as Carl Daikeler says,  “We don’t promise it will replace your every day job,” Daikeler said. “That has been the case with about 1,000 of our coaches. But what it does for others is it keeps them in shape. In order to continue to have credibility selling, you need to continue to keep up. And so, it allows the people who want to fight obesity, to be motivated by the fact that they have skin in the game. Read the full article ”As a coach myself, I can tell you that this is a company like no other home business that I have been involved with. The commitment to the customers is amazing, and the support that the coaches receive is unparalleled. If you want to find out more, I encourage you to read the full article and then visit www.coachsafley.com for more information on the coaching opportunity. Of course, feel free to contact me as well.

Team Beachbody Launches in Spanish

Team Beachbody is ready and committed to educating the Spanish speaking  community on how to improve their lives with fitness and nutrition.  Our  most popular products (P90X, Insanity, Brazil Butt Lift and 10 Minute Trainer) are now  available IN SPANISH.  If you are interested in getting fit, getting  healthy, and earning extra money to help others, this is an event you do  not want to miss!

P90X Creator Tony Horton Offers Tips on How to ‘Bring It’

By Colleen Cappon

Published June 01, 2011| FoxNews.com

Source Article – Click HERE

We live in a world of quick fixes when it  comes to losing weight and looking good. With Americans spending $40  billion a year on everything from pills and shakes to pre-packaged meals  and cellulite creams, we’re obsessed with buying almost anything to  drop a few. Just don’t try to sell any of those products to Tony Horton.

If you don’t know who Tony Horton is, maybe  you should. He is one of the hottest names in fitness as the creator of  P90X, the at-home extreme fitness DVD program that has swept the nation and sold more than three million copies. He is also the author of Bring It—a lifestyle guide designed to whip you into shape. But what makes him different from almost any other exercise guru?

We asked him for his best advice on how to really “bring it.”

Exercise for the Right Reasons

First things first, you need to ask yourself  if you are ready to make a change in your life and commit to it. Horton  said hopping on the Stairmaster for 20 minutes three times a week is a  start, and better than nothing, but is not going to give you the level  of fitness essential for a healthy life.
Why are you making this change? Horton said if it is just to be thinner, you need to reevaluate yourself.

“Get away from the whole aesthetics factor.  It shouldn’t be about eating foods that will help you be smaller later.  It doesn’t matter how small you are—the fitness is what matters,” he  said.
Instead, Horton said to concentrate on all the other benefits of  exercise, and if you lose a few pounds in the process—that’s a bonus.

“If I exercise today and eat well, I turn back the clock. Cells will grow stronger, my immune system will function better and improve my quality of life. Memory will improve, I will have less stress and feel better,” he added.

Don’t Put Garbage in Your Mouth

Most people will tell you that healthy  eating can be the most difficult part of getting into shape. Counting  calories, weighing food and eating packaged diet foods don’t translate  to a lifestyle most of us can stick to. Horton said he believes it’s as  simple as this—“Don’t put garbage in your mouth.”

“Nine times out of 10, almost everyone knows the difference between healthy and not healthy food. We all know soda and doughnuts are not good, but we eat them anyway. We are unconscious eaters,” he said.

Horton’s program starts with a cleanse to  get the body functioning efficiently by eating mainly fruits and  vegetables, cutting out sugar and alcohol, and of course processed  foods.

“Ultimately the most important thing is to  put healthy whole foods in your mouth. I have never counted a calorie in  my life. I just make sure there are fruits and veggies on my plate  every time I eat,” he said.

Take It Easy on Yourself

Hearing that people shouldn’t beat  themselves up may sound surprising coming from someone as dedicated to  fitness as Horton. But he claims America’s obsession with perfection is  what causes us to fail.

“If you feel like you can’t do this, it’s OK  to hit the pause button. The reason why so many people struggle is we  have too many perfectionists. Who cares if you had a chocolate chip  cookie? As long as you are in the game and participated, don’t beat  yourself up,” he said.

Taking it easy also includes physical rest.

“Stress and not enough sleep will eventually  kill your mojo, and you are more likely to fail. But if you have  restful sleep, you will be able to sustain and be less stressed out,” he  said.

Stick With It

So you’ve decided to change your lifestyle—you’re exercising, eating right and getting enough sleep. But how can you keep it up? Horton said the  main thing is to understand how important it is in your life. But he  also said he has a fool-proof way to stick with your exercise  regimen—get a calendar and hang it on the refrigerator. Write down at  the beginning of each month exactly what time you are going to work out  every day, and as the days go on, cross out each day with a red pen.  Sound silly? There is a method behind the madness.

“If you have already scheduled it like other  appointments in your life, it is on there and it is about guilting  yourself into doing something for yourself. Then you cross it out. It  really works. It’s the simple techniques you follow and are able to  stick to,” he said.

Winging It

Call it being lazy, call it falling off the  wagon, call it taking a break—whatever you call it, it means making  excuses as to why you are not living the healthy lifestyle you have the potential to live. And Horton said “winging it” will get you nowhere.

“Eighty percent of the people who say they  don’t have enough time are full of crap. What they are saying is they  don’t like it, and they don’t want to—that is the thing that drives me  the most crazy—what people are doing to themselves is slow motion  suicide,” he said.

Surround Yourself With Like-Minded People

How many times have you been out for happy  hour and tried your best to make healthy choices, only to get heckled by  your friends who are trying to get you to dive into the beer and  nachos? According to Horton, you might want to think about getting some  new friends.

“If you spend time with super-fit people who  are getting up the next morning to run a marathon, you aren’t going to  have a doughnut and a glass of wine. But if you are surrounded by people  who don’t care, then you’re not going to keep your act together,” he  said.

Horton emphasized having a rock-solid plan  to be prepared for others to try and make you eat, drink or not exercise  to make themselves feel better.

“Misery loves company. You need something  powerful in your life to combat the negative things that are surrounding  you,” he said.


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